Strategi Tindak Tutur Asertif dalam Konten Edukasi Melamar Pekerjaan Vina Mauliana Sebagai Modul Ajar Teks Lamaran Pekerjaan XII SMA

Abstract

This study aims to describe the forms of assertive speech act strategies in educational content about job applications on Vina Muliana's TikTok channel and analyze its relevance as teaching material for job application texts for grade XII high school students. The study used a qualitative descriptive approach with data sources in the form of Vina Muliana's TikTok videos discussing CV preparation, job application letters, and job interview preparation. Data were collected through listening, note-taking, and documentation techniques, then analyzed using an interactive analysis model that includes data reduction, data presentation, and drawing conclusions. The results showed that 20 assertive utterances were found consisting of 10 informing utterances, 8 suggesting utterances, 1 boasting utterance, and 1 complaining utterance. The most dominant forms of speech acts were informing and suggesting utterances because they function to convey information and provide direction to the audience regarding the job application process. The results of the analysis also showed that the educational content is relevant to be used as teaching material for job application texts in the form of handouts adapted to the 2013 Curriculum for grade XII high school. Validation of the teaching materials by lecturers and teachers showed that the developed handouts were suitable for use in learning. Thus, Vina Muliana's educational content not only provides information about the world of work, but can also be an alternative contextual learning resource to improve students' understanding of the structure, language, and composition of job application texts.